Marketing and Engagement Program Director

Penn State’s Outdoor Education Field Lab and Nature Center—Shaver’s Creek Environmental Center (SCEC)— is looking for an organized, dedicated, and responsible individual to promote the Center and coordinate a positive, informative, and cohesive visual experience to a diversity of populations, including over 650 members, 2,000 undergraduate students, 10,000 school children, and 20,000 drop-in visitors and event participants as they visit our facility and connect to our story through print and online platforms. This position has responsibilities across many program areas at Shaver’s Creek, helping to lead the delivery of the Center’s marketing and communications program as Marketing and Engagement Program Director.

This position has a dual report to both the Associate Director for Operations at Shaver’s Creek and the Senior Director of Outreach Marketing, and facilitates effective communication across the many program areas and staff of Shaver’s Creek—between our program areas and their constituents, between our academic classes and their students, between our educators and their participants, and between our visitors and the resources that make our place unique.

This position coordinates with our partners in Outreach Marketing to implement marketing plans and develop budgets, and works closely with the Associate Director for Operations and various program directors to execute the plan to achieve strategic goals and promote the Center’s visitor center experience, internship opportunities, research initiatives, and many programs, courses, festivals, and fundraising events. Development of a wide array of print and digital media is shared by the Marketing and Engagement Program Director and other marketing/communications staff. The position serves to maintain and develop the Center’s positive image in the community and across the Colleges, the University, Pennsylvania, and the nation.

The Marketing and Engagement Program Director also helps create a rich visitor experience at the Center by developing interpretive exhibits, wayfinding signage, and a vibrant social media presence that maintains a unified voice and sense of place; within the framework of an Interpretive Plan and through the mentoring of undergraduate students in academic courses. The position ensures University editorial guidelines and visual identity standards are maintained across program areas and collaborates with other program directors to craft professional and effective messaging to their participants and donors. Successful candidates will possess a strong environmental ethic consistent with the mission of Shaver’s Creek Environmental Center.

Typically requires a Bachelor's degree or higher plus six years of related experience, or an equivalent combination of education and experience.

This position requires an array of marketing, strategy, and cross-collaboration skills, including:

·       Digital media creation, manipulation, and management

·       Writing, layout, and copy editing

·       Curation of social media platforms

·       Basic film editing

·       Developing budgets and marketing plans

The candidate must also be comfortable answering phones and interacting with the public. 

Candidates should be proficient with:

·       Adobe Creative Suite

·       Microsoft Office 365

Please include a link to a digital design and writing portfolio of past work along with your application materials.

This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check. This position also requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

To review the Annual Security Report which contains information about crime statistics and other safety and security matters and policies, please go to https://police.psu.edu/annual-security-reports, which will also explain how to request a paper copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

How to apply:

Apply online at: https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/University-Park-Campus/Marketing-and-Engagement-Program-Director_REQ_0000031417